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5 Strategies for Writing Engaging Social Media Posts for your Practice with Guest Expert Kayla Das

Posted on February 27, 2023 by Izza Nuguit in Blog

Strategies for Writing Engaging Social Media Posts for your Practice with Guest Expert Kayla Das

Are you a new clinic owner and wondering if social media marketing is for you?

Maybe you have been dabbling into social media marketing but now you are feeling overwhelmed?

Or, maybe you have an established social media presence but you want to learn new ways to get social media engagement.

In this Episode #109 of the Practice Management Nuggets Podcast For Your Healthcare Practice, guest expert Kayla Das of Evaspare Inc. provides 5 strategies for writing engaging social media posts for your practice!

Why Is Using Social Media Important?

​Kayla Das believes that the purpose of social media marketing is to inspire, entertain and to give more than you try to sell.

People are on social media because they want to be taken away temporarily from their day so they are much more likely to click on things that inspire, entertain or provide them some type of guidance and support.

After they gain trust with what you have to say you’ll be the first person they think of when they need professional support.

Interview Right to Hire Right Nelson Scott #1 Tip
Interview Right to Hire Right Nelson Scott #1 Tip

Kayla's #1 Tip

​“My number #1 tip for clinic managers about social media marketing is when you are starting out is to start small. Choose only one or two social media platforms. You do not need to be on every social media platform to get engagement. Start with a social media platform that you are familiar with and that you believe that your ideal client uses.” – Kayla Das

Listen To The Podcast

​5 Strategies for Writing Engaging Social Media Posts for your Practice | Episode #109

Listen to the Practice Management Nuggets for Your Healthcare Practice podcast. Get practical practice management, and privacy tips to help you start, grow, and improve your healthcare practice. If you are a clinic manager, team lead, healthcare provider or practice owner, these practical tips will save you time and money. 

I help you manage the pink elephant in the room. 

Listen here: Practice Management Nuggets Podcast

Listen To The Podcast Here
social media engagement for healthcare providers Kayla Das contact
engaging social media templates Kayla Das

Featured Guest: Kayla Das, Evaspare Inc.

Kayla Das is a Social Worker and Business Coach for therapists and coaches. Kayla works with therapists to:

  • create a strong private practice foundation based on values;
  • develop marketing strategies that are authentic and generate profits; and
  • establish business systems and processes that are designed for practice sustainability.

Would you like more social media and business strategy tips from Kayla?

Pop over to the podcast show notes here to listen to the podcast!

Be sure to grab Kayla’s gift to help you create engaging social media images.

You may also be interested in:

Social media is about creating a strong digital presence and building relationships – with your clients, with employees and new recruits, and with other colleagues and allies in your field.

If you decide to use social media in your business, you need clear rules about who will authorize messages. You also need a strong social media policy to provide direction and education to your employees about what they can – and can’t – say on-line.

Social Media Practice Management Success Tip – Social media policies, procedures templates to help ensure a professional and privacy compliant presence online while also positively representing and supporting your business brand.

social media management practice management success tip

#PracticeManagementNugget, engagement, podcast, social media, social media post

Can We Email Patients During COVID-19?

Posted on March 11, 2021 by Meghan in Blog

Q: Can we send an email to our recent patients to inform them that we are open during the current COVID restrictions?

We know that some patients are reluctant to see their care provider in person because of the COVID-19 pandemic. They are worried that they may have to wait in a crowded waiting room, or they are concerned about the possibility of waiting outside in the cold. They may not know about new care options, such as a phone consultations or video meetings.

Can we email our patients to let them know how we are addressing their concerns?

Update – This works for letting your patients know that you are offering vaccinations, too!

A:   Yes, with certain limitations

In my opinion, if you are reaching out to **recent** patients / clients to assist them with their **current** health care questions, it is OK to send an email to let them know how you can provide health services within the current pandemic restrictions.

Here are some tips to help you review or create your procedures how to use email with your patients.

  1. Make sure you have previously collected a patient's email address and their consent (verbal is OK, written is better) to use their email address for health service related messages before emailing them.
  2. Do not accept work email addresses for patients; it must be a personal email address for the patient.
  3. Update the patient’s demographic information, including the email address, regularly. Make this part of your process every visit as part of your identity verification.
  4. Update the patient's consent to use their email address every time you have an in-person or telephone conversation with the patient.
  5. Use a script for calling patients to update information and to get consent for using their email address

Use the EMR system to send patients appointment reminders or patient education resources related to their recent visit.

If you also want to send your patients engaging articles about your healthcare providers, services that you provide, or classes or products that you sell, I suggest that you use a system different from your EMR. Use an autoresponder email system to send your patients marketing materials, engaging articles and other pieces of information on a separate marketing email platform. Remember, your patient must opt-in to consent to receive information from you using your auto-responder system.

There are many autoresponder systems to select from, including MailChimp, Active Campaign, Constant Contact and many more.

Join me on the FAQ video to find out when you can email patients during COVID. Click the button below to watch!

Watch the FAQ video HERE!

​Interested in learning more about Email Marketing to your patients / clients?

Check out this blog from Top 10 Do’s and Don’ts of Email Marketing For Physical Therapists & Chiropractors by CallHero  .

 

If you use Social Media to connect with your patients / clients, you might need the Practice Management Success Tip Social Media Management.

Get it here!

Show me Social Media Management
clinic, COVID-19, email and patients, health, healthcare, pandemic, public health restrictions, social media

Own Your Social Media Presence

Posted on October 30, 2017 by Jean Eaton in Archive

You might say that ‘my social media isn't that important'. Maybe that's true, but how important is your identity to you? What if someone else accessed your social media profile and started posting things you would never want connected with your name?

Or, use your social media login to access other logins and accounts?

Own your social media presence – download the infographic from Stop.Think.Connect.

Whenever you have an opportunity to use two-factor authentication, consider this option. Two factors include something you know, and something that you have.

However, if you use your existing social media account (for example, Facebook) to leverage access to another account (for example, Amazon) your activity associated with your Facebook account might also be tracked to your next Amazon purchase.

Some applications or on-line accounts offer two-factor authentication. The account login procedure will automatically generate a random one-time verification code (often a 6 digit number) that is sent to the smart phone that you have registered with your account.

You may need to download a two-factor authentication app to your mobile device. (Examples: Google Authenticator, Authy, Authenticator Plus, and others).

Should your business use social media?

Maybe. Remember, social media isn't about advertising – in fact, using social media just for advertising is a very weak strategy. Social media is about creating a strong digital presence and building relationships – with your clients, with employees and new recruits, and with other colleagues and allies in your field. It's about stirring conversation and debate, and positioning yourself and your company as experts. In short, it's an incredibly valuable resource, if you use it strategically.

If you decide to use social media in your business, you need clear rules about who will authorize messages. You also need a strong social media policy to provide direction and education to your employees about what they can – and can't – say on-line.

Related resources for you:

Are You Trying to Run a Successful Healthcare Practice Without Using Social Media?

Harnessing Social Media to Strengthen Your Pharmacy Business

Do you want more tips and resources like these – for FREE?

Join us for the Free 15 Day Privacy Challenge for more tips, tools, and templates that you can use right away!

We are proud to be a Champion of National Cyber Security Awareness Month #CyberAware. #15DayPrivacyChallenge.

NCSAM Champion

 

#15DayPrivacyChallenge, #CyberAware, online presence, social media, two-factor authentication

Do You Want Shorter Wait Lists?

Posted on June 20, 2017 by Jean Eaton in Blog

Up to 30% of Healthcare Appointments Need Rescheduling

Join us for the Practice Management Nuggets Webinars for Your Healthcare Practice interview with  Hernish Acharya of Cancellation Spot!

Hernish Acharya will show you how you can quickly contact the correct patients already on your waitlist to fill that last minute cancellation.

Here is Hernish Acharya's #1 Tip About Improving Cancellation Management

     
Click Here to Register for the Free Webinar

 

The replay is available for a limited time only!

Do You Want to Take Back 30 Minutes in Your Work Day?

If you work in a healthcare practice of any kind and fill open appointments after receiving a cancellation, you need to watch this webinar.

Hernish Acharya will show you how you can quickly contact the correct patients already on your waitlist to fill that last minute cancellation.

Register for the FREE 30 minute webinar and improve your cancellation management right away!

Click Here to Register for the Free Webinar

 

blogging, Carol Bush, content writer, healthcare, healthcare business, Healthcare content, HealthcareMarketingNetwork.com, social media, The Social Nurse

Worried About Inaccurate Health Information Online?

Posted on June 5, 2017 by Jean Eaton in Blog

How to Use Healthcare Content with Your Patients

Join us for the Practice Management Nuggets Webinars for Your Healthcare Practice interview with  Carol Bush, The Social Nurse!

Carol Bush, The Social Nurse, knows how to create healthcare content that supports your healthcare practice.

Here is Carol Bush's #1 Tip About About Providing Healthcare Content to Your Patients

     
Click Here to Register for the Free Webinar

 

The replay is available for a limited time only!

 

Practical Business Blogging Tips for Busy Healthcare Practices!

If you have been thinking about

  • creating patient education materials
  • adding a blog to your website
  • creating or adding to your Facebook page or
  • other social media

then this free 30-minute Privacy Management Nugget Webinar is for you!

Click Here to Register for the Free Webinar

 

blogging, Carol Bush, content writer, healthcare, healthcare business, Healthcare content, HealthcareMarketingNetwork.com, social media, The Social Nurse

How to Use Healthcare Content to Attract Patients and Improve Patient Satisfaction

Posted on May 31, 2017 by Jean Eaton in PMN Replay

Carol Bush, The Social Nurse, knows how to create healthcare content that supports your healthcare practice. In this Free 30-minute Privacy Management Nugget Webinar Carol Bush will share with you:
• Why should a private practice blog?
• Why get serious about blogging?
• Ideas for your blog.
• Tips to support your wordsmiths and social media managers

How to Use Healthcare Content to Attract Patients and Improve Patient Satisfaction
with Carol Bush, The Social Nurse
Recorded Live Thursday June 1, 2017

Download Your Learning Resources Guide Download Your Free E-Book from Carol Bush

Enter your questions for Carol and Jean in the chat or Q&A below:

 

Practice Management Nuggets’© series is hosted by Jean Eaton (Your Practice Management Mentor) of Information Managers Ltd.

blogging, Carol Bush, content writer, health care, healthcare, healthcare business, Healthcare content, HealthcareMarketingNetwork.com, social media, The Social Nurse

Worried About Inaccurate Health and Medical Information Online?

Posted on May 31, 2017 by Jean Eaton in PMN Replay

Your patients want information right away – and will use Dr. Google to get it.

Instead, wouldn’t you rather that your patients had access to the right information for them, just in time, that was meaningful, accurate, and reinforces the key education that you want to achieve?

You have a lot of information to share with our patients – but you don’t always know how to share with the patient after they leave the exam room.

Consider creating your own blog!

You are an expert in your healthcare practice. You have the knowledge to share with your patients and clients. Make your story authentic and unique.

Ideas for content in your blog is easy!

The whole team can share stories! Accounts, front desk, nurses, social workers.

Start with the top questions from your incoming phone calls. This is information that your current patients and clients want to know. Create a blog and post it to your website and then to social media.

You don’t have to learn the technology.

You can make this harder for yourself, but why do that? There are many cost effective options to make this easy. Identify a wordsmith on your team and support them with coaching or completely outsource research and content production.

Carol Bush, The Social Nurse, knows how to create healthcare content that supports your healthcare practice. In this FREE 30-minute Privacy Management Nugget  Webinar Carol Bush will share with you:

  • Why should a private practice blog?
  • Why get serious about blogging?
  • Ideas for your blog.
  • Tips to support your wordsmiths.

If you have been thinking about

  • creating patient education materials
  • adding a blog to your website
  • creating or adding to your Facebook page or
  • other social media

then this webinar is for you!

How to Use Healthcare Content to Attract Patients and Improve Patient Satisfaction

 with Carol Bush, The Social Nurse

Live Thursday  June 1, 2017

Carol Bush, The Social Nurse

Carol Bush, The Social Nurse

Carol Bush is a writer and content strategist.

She is the founder of The Social Nurse, a consultancy helping healthcare small businesses and Nurse Entrepreneurs tell stories that matter to the people they need to reach. She is a contributing writer for allnurses.com and an editorial advisor for Oncology Nursing News.

Carol is the Co-Founder of Healthcare Marketing Network.

 

How to Use Healthcare Content to Attract Patients and Improve Patient Satisfaction

 with Carol Bush, The Social Nurse

Live Thursday  June 1, 2017

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To attend the next Practice Management Nugget Webinar, select the webinar and register for the FREE webinar.

The perfect lunch break for busy practice managers – only 30 minutes and it’s free!

Practice Management Nuggets Webinars is a weekly interview series with practice managers, healthcare providers, or trusted vendors who support healthcare practices. Topics include things you need to know to help you start, grow, fix, or maintain your healthcare practice. The events will be short – about 30 minutes – with nuggets of information that you can use right away.

And best of all – this is a free, no cost opportunity for you and your staff to hear from experts on a variety of topics how they made their clinics and businesses a success! Register now to receive a weekly update of the Practice Management Nugget Webinar guest speaker.  Even if you can’t attend register anyway and we will send you the replay.  Replays will be available for only a limited time.

Practice Management Nuggets’© series is hosted by Jean Eaton (Your Practice Management Mentor) of Information Managers Ltd.

Don’t miss an event!

I want weekly reminders of upcoming guests!

 

blogging, Carol Bush, content writer, health care, healthcare, healthcare business, Healthcare content, social media, The Social Nurse

What Keeps Community Pharmacists from Using Social Media?

Posted on May 22, 2017 by Jean Eaton in Blog

Harnessing Social Media to Strengthen Your Pharmacy Business

Join us for the Practice Management Nuggets Webinars for Your Healthcare Practice interview with  Saam Ali, The Pharmacy Mentor!  Saam knows that pharmacists can use  social media to help drive your sales, increase brand awareness and strengthen relationships in your community.

Here is Saam Ali's #1 Tip About Social Media for Independent Community Pharmacies 

     

Click here to Watch this FREE 30 minute webinar

The replay is available for a limited time only!

Click here to watch the replay

Social Media Benefits for Pharmacy

In this 30-minute Privacy Management Nugget Saam Ali will give you 3 valuable tips on how to use social media.

  • Patients get to know, like and trust your pharmacist.
  • Easy to implement – you don't need a lot of technical skills.
  • Save money compared to traditional marketing strategies.
community pharmacy, pharmacists, Saam Ali, social media, Social Media Mastery, The Pharmacy Mentor

The Importance of Social Media for Independent Community Pharmacy

Posted on May 7, 2017 by Jean Eaton in Archive
  • Would you like your patients to understand all the services that your pharmacy offers?
  • Would you like more loyal, repeat patients?
  • Would you like more new patients?
  • Would you like more sales in your pharmacy?
  • Would you like all of this without spending a fortune?

Harnessing Social Media to Strengthen Your Pharmacy Business

Recorded Live Thursday  May 18, 2017 12 Noon MDT

 

 

Enroll in the FREE Pre-Course with Saam Ali DOWNLOAD Your Learning Resources Guide

Social Media Benefits for Pharmacy

In this 30-minute Privacy Management Nugget Saam Ali will give you 3 valuable tips on how to use social media.

  • Patients get to know, like and trust your pharmacist.
  • Easy to implement – you don't need a lot of technical skills.
  • Save money compared to traditional marketing strategies.

 

Saam Ali, The Pharmacy Mentor

Saam Ali is a locum pharmacist in Britain with more than 10 years of experience working in a variety of roles in the community, ranging from running daily private clinics to managing pharmacies with multi-million-pound turnovers.

However, for the past 3+ years, he turned his focus to the technology and online sector. During this time, he has become a proficient website developer, expert video course creator and founded a successful online company. The primary way he grew the company was by marketing through Social Media and it's his experience and understanding in this field that has led him to build this innovative course for the Independent Pharmacy sector.

Today, he continues to work part-time as a locum, consults with Pharmacy Businesses around innovation, but spends most of his time creating digital content to help drive Community Pharmacy into the digital age.

 

Practice Management Nuggets’© series is hosted by Jean Eaton (Your Practice Management Mentor) of Information Managers Ltd.

dispensary, health care, healthcare, independent pharmacy, Pharmacy, Saam Ali, social media, social media for independent community pharmacist, The Pharmacy Mentor

The Importance of Social Media for Independent Community Pharmacy

Posted on May 7, 2017 by Jean Eaton in PMN Replay
  • Would you like your patients to understand all the services that your pharmacy offers?
  • Would you like more loyal, repeat patients?
  • Would you like more new patients?
  • Would you like more sales in your pharmacy?
  • Would you like all of this without spending a fortune?

Harnessing Social Media to Strengthen Your Pharmacy Business

Join us for the Practice Management Nuggets Webinars for Your Healthcare Practice interview with  Saam Ali, The Pharmacy Mentor!  Saam knows that pharmacists can use  social media to help drive your sales, increase brand awareness and strengthen relationships in your community.

Here is Saam Ali's #1 Tip About Social Media for Independent Community Pharmacy 

[clickToTweet tweet=”Saam Ali's #1 tip for #pharmacists to drive pharmacy sales and increase brand awareness on #PracticeManagementNuggets” quote=”The quicker you begin to implement a Social Media strategy, the quicker you will begin to build your audience and engage with them about the services you offer.”]

Social Media Benefits for Pharmacy

In this 30-minute Privacy Management Nugget Saam Ali will give you 3 valuable tips on how to use social media.

  • Patients get to know, like and trust your pharmacist.
  • Easy to implement – you don't need a lot of technical skills.
  • Save money compared to traditional marketing strategies.

 

Saam Ali, The Pharmacy Mentor

Saam Ali is a locum pharmacist in Britain with more than 10 years of experience working in a variety of roles in the community, ranging from running daily private clinics to managing pharmacies with multi-million-pound turnovers.

However, for the past 3+ years, he turned his focus to the technology and online sector. During this time, he has become a proficient website developer, expert video course creator and founded a successful online company. The primary way he grew the company was by marketing through Social Media and it's his experience and understanding in this field that has led him to build this innovative course for the Independent Pharmacy sector.

Today, he continues to work part-time as a locum, consults with Pharmacy Businesses around innovation, but spends most of his time creating digital content to help drive Community Pharmacy into the digital age.

 

Harnessing Social Media to Strengthen Your Pharmacy Business 

 with Saam Ali, MRPPharmS

The Pharmacy Mentor

Recorded Thursday  May 18, 2017

Replay is Ready!

Register for this free webinar here. You will be re-directed to the replay right away.

Along with your registration for the event you'll also benefit from weekly email reminders of the next guest expert on Practice Management Nuggets Webinars for Your Healthcare Practice.


Practice Management Nuggets Webinars

The perfect lunch break for busy practice managers – only 30 minutes and it’s free!

Practice Management Nuggets Webinars is a regular interview series with practice managers, healthcare providers, or trusted vendors who support healthcare practices. Topics include things you need to know to help you start, grow, fix, or maintain your healthcare practice. The events will be short – about 30 minutes – with nuggets of information that you can use right away.

And best of all – this is a free, no cost opportunity for you and your staff to hear from experts on a variety of topics how they made their clinics and businesses a success! Register now to receive a weekly update of the Practice Management Nugget Webinar guest speaker. Even if you can’t attend register anyway and we will send you the replay. Replays will be available for only a limited time.

Practice Management Nuggets’© series is hosted by Jean Eaton (Your Practice Management Mentor) of Information Managers Ltd.

dispensary, health care, healthcare, independent pharmacy, Pharmacy, Saam Ali, social media, social media for independent community pharmacist, The Pharmacy Mentor
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