You might say that ‘my social media isn't that important'. Maybe that's true, but how important is your identity to you? What if someone else accessed your social media profile and started posting things you would never want connected with your name?
Or, use your social media login to access other logins and accounts?
Own your social media presence – download the infographic from Stop.Think.Connect.
Whenever you have an opportunity to use two-factor authentication, consider this option. Two factors include something you know, and something that you have.
However, if you use your existing social media account (for example, Facebook) to leverage access to another account (for example, Amazon) your activity associated with your Facebook account might also be tracked to your next Amazon purchase.
Some applications or on-line accounts offer two-factor authentication. The account login procedure will automatically generate a random one-time verification code (often a 6 digit number) that is sent to the smart phone that you have registered with your account.
You may need to download a two-factor authentication app to your mobile device. (Examples: Google Authenticator, Authy, Authenticator Plus, and others).
Should your business use social media?
Maybe. Remember, social media isn't about advertising – in fact, using social media just for advertising is a very weak strategy. Social media is about creating a strong digital presence and building relationships – with your clients, with employees and new recruits, and with other colleagues and allies in your field. It's about stirring conversation and debate, and positioning yourself and your company as experts. In short, it's an incredibly valuable resource, if you use it strategically.
If you decide to use social media in your business, you need clear rules about who will authorize messages. You also need a strong social media policy to provide direction and education to your employees about what they can – and can't – say on-line.
Related resources for you:
Are You Trying to Run a Successful Healthcare Practice Without Using Social Media?
Harnessing Social Media to Strengthen Your Pharmacy Business
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