Information Managers
  • Home
  • Services
    • All Services
  • Templates
  • Blog
  • Contact Us
  • Practice Management Success
  • Podcasts

Build Your Authority, Appeal, and Profit as an Author

Posted on February 8, 2022 by Meghan in Blog

Build Your Authority, Appeal, and Profit as an Author

If you have ever thought about self-publishing, becoming an author-preneur, or if you want to publish in a traditional format, Linda Stirling can help you with that!

  • Would you like to help family members of your patients be better prepared to support your patient after treatments?
  • Would you like to coach your patients in between in-person visits?
  • Do you ever feel that you could help more people avoid / prevent illness if they just did this one thing that you specialize in?
  • Do you want your patients to be more compliant with the follow-up actions that will help them patients recover faster?
  • Would you like more referrals from other providers to your practice?

You can accomplish these goals when you build your authority, appeal, and profits as an author.

When it comes to writing a book, people are usually in one camp or another. The first camp thinks it’s easy and the second camp thinks it’s too daunting to tackle.

The fact of the matter is that both groups need strategies and with these strategies they can be successful.

Breaking strategies down into manageable nuggets is where authors find success.

Before you even consider strategies, however, you need to think about your why. That’s where the power of success lies. Once you are clear about your why, that gives you the mental energy to complete your book.

Linda will walk you through some of the essentials for creating a profitable book that represents you well.

My Takeaways – Build Your Author Platform

​We are each looking for ways to give our clients more of us without giving more of our time. When you build your author platform, you can leverage your time to support your current clients and attract your ideal clients.

You have a big message to share. Your next step is to publish your message so that the people who need your expertise can easily find and be inspired by you.

There are many steps to publish and promote your book. I hear from many entrepreneurs who have published their book – and haven’t made any sales. You need a mentor like Linda Stirling will help you navigate the tricky path to publish, promote, and profit from your book.

Linda Stirling's #1 Tip to Healthcare Practices

Know your why! Click to Tweet

Listen To The Podcast – Build Your Authority, Appeal, and Profit an an Author

Build Your Authority, Appeal, and Profit as an Author| Episode #104. Expert tips with Linda Stirling on Practice Management Nuggets Podcast For Your Healthcare Practice.

Listen here: Practice Management Nuggets Podcast

Listen To The Podcast Here

Featured Guest: Linda Stirling

Linda Stirling Can Help You Build Your Authority, Appeal, and Profits as an Author!

Linda Stirling will walk you through some of the essentials for creating a profitable book that represents you well.

Get started right away with the free A Writers Strategy Guide: Your Guide to Breaking Free, Starting Right & Keeping On Track.

Download the free guide from Linda here

Watch and Launch: An Innovative Action-Lab Training

Then, check out the Watch And Launch: An Innovative Action-Lab Training from Linda Stirling. This IS NOT just another how-to-write-a-book or how-to-publish-program.

Nothing else on the market compares to this training.

You can learn this piecemeal from multiple sources, or you can devote the necessary time to master all the techniques and create sustainable income

(a) from your novels if you’re writing fiction; or

(b) from your nonfiction sales. Plus you can make even more income if you’re using your book as a lead magnet for your other products or services.

Once you have in-depth publishing knowledge, you can create the kind of life-affecting income successful authors enjoy.

And you can do it all by devoting just two hours a month for six months to build your author platform and career.

Build Your Author Watch and Launch
Click here to get your Watch and Launch!

Don't forget your coupon code! Use JEANEATON for a $100 discount!

build Your Authority Linda Stirling

Linda Stirling has built her successful business by Guiding Writers to Prosperity and Visibility

Linda Stirling’s heart is in helping every writer she works with achieve his or her dreams, whether that’s through publishing their work through The Publishing Circle or teaching them to self-publish through The Publishing Authority.

Her coaching helped multi-award-winning author David Crow, author of the international bestseller The Pale-Faced Lie, reach sales of just under $30,000 per month with his book.

She helped author Lorena Angell take her series to an average of 60 sales per day from its previous 6 per day; sell her work in 47 countries, and rank alongside authors such as Stephen King, and George R.R. Martin of Game of Thrones success.

Stirling also got the series optioned for film and television.

Many of the authors she’s published have achieved international acclaim.


“When we know better, we can we do better.”

I help healthcare practices with practical tips, tools, templates and training to help you in your career and help you to start, grow, or fix the business of a healthcare practice.

Affiliate Compensation: From time to time, I promote, endorse, or suggest products or services of others. In most cases, I will be compensated – either as an affiliate with a commission based on sales, or with a free product to review or use. My recommendations are always based on (i) my personal belief in the high quality and value of the product or service, and (ii) my review of the product or service, or a prior relationship or positive experience with the sponsoring person or organization.

Jean L. Eaton, Your Practical Privacy Coach with Information Managers Ltd.

#PracticeManagementNugget, author, content writer, healthcare, healthcare business, podcast, profits, self-publishing

How To Make A Profit In Your Healthcare Business

Posted on September 13, 2021 by Jean Eaton in Blog

How To Make A Profit In Your Healthcare Business

Healthcare providers learn their skills at medical school, but don’t learn how to make their business profitable. One of the best ways you can serve your customers better is by having a more profitable business.

However, healthcare practitioners face unique pitfalls and business challenges. Many health professions naturally lend themselves to self-employment but often don’t receive training on entrepreneurship and how to start a healthcare business and especially the financial side having a profitable business. This can very quickly lead to feelings of stress and overwhelm which can cause otherwise skilled healthcare providers to leave their profession.

Many healthcare providers find that their job is physically demanding and, if their health requires them to work less for a period of time, they worry that they don’t have the financial resiliency to fund a reduced work schedule.

Independent healthcare practices often have small numbers of clinic staff who are expected to fulfill many roles. Clinic managers are often tasked with bookkeeping even when they haven’t received training to help them with that.

Consequently, many healthcare providers and business owners don’t have simple systems to manage the finances of their business and are making business decisions on wishes.

 My Takeaways

Tammy Hyska’s personal experiences as the financial manager of her husbands’ chiropractic business and as an accountant to healthcare businesses in Alberta helps her to break things down for non-accounting people to understand without feeling overwhelmed.

On the most recent episode of Practice Management Nuggets podcast, I interviewed Tammy Hyska. Tammy shares practical tips for all practice owners, healthcare providers, and clinic managers who have an active role in managing the billing and the finances in the healthcare practice.

Tammy understands the common problems that healthcare providers experience when they manage their own business. She knows that people don’t train to be healthcare providers to have an excuse to do bookkeeping.

Instead, Tammy provides 5 practical tips to have a healthy business without becoming an accountant.

  1. Have a separate business bank account and a separate personal bank account
  2. Have a spending plan
  3. Read Profit First by Mike Michalowicz
  4. Use an accounting software
  5. Avoid debt

Tammy Hyska's #1 Tip to Healthcare Practices

It's not what you MAKE but what you KEEP that matters! Click to Tweet

 

Listen To The Podcast

5 Critical Things Healthcare Practitioners Need To Have A Profitable Business | Episode #102. Expert tips with Tammy Hyska on Practice Management Nuggets Podcast For Your Healthcare Practice.

Listen here: Practice Management Nuggets Podcast

Listen To The Podcast Here

Featured Guest: Tammy Hyska

Tammy Hyska Can Help You Enjoy A Profit In Your Healthcare Business From Day #1!

Tammy Hyska will help you avoid money stress with these tips to set up the financial side of your business the right way with a simple strategy that will teach you just enough to have financial success without the overwhelm.

Get started right away with the free 5 Critical Things Healthcare Practitioners Need To Have A Profitable Business.

Download this free guide from Tammy here:

5 Critical Things Healthcare Practitioners Need To Have A Profitable Business

Download the free guide from Tammy here

Financial Confidence Formula

Then, check out the Financial Confidence Formula For Healthcare Practitioners training from Tammy Hyska. This is a complete system for operating a profitable business.

This course is ideal for new business owners and existing business owners and clinic managers who haven’t yet implemented the blueprint to a highly profitable business.

When you receive support to simplify and streamline the accounting side of things in your practice, you will reduce money stress.

Tammy will cover everything you need to get it right and avoid all the unnecessary pitfalls to make a profit in business.

Tammy Hyska

Tammy Hyska, CPA, CA, has been a Chartered Accountant for over 20 years. As the Financial Freedom Coach in her independent consultancy, Tammy helps entrepreneurs have more profitable businesses. Tammy has in-depth understanding of health care businesses as her husband is a health care provider and Tammy helps her husband run the financial side of his practice. Tammy is passionate about helping small business owners have a more profitable business.

#PracticeManagementNugget, dental, dental business, healthcare, healthcare business, podcast

Zoom In Healthcare Is Easy!

Posted on September 12, 2021 by Meghan in Blog

Using Zoom in Healthcare is Here to Stay

In healthcare, it is important that patients trust you before they will share their personal information, listen to you, and before they will carry out your treatment recommendations.

In telemedicine, your patients need to be able to see your face, hear your voice in order to trust you.

When you appear confident on camera during telemedicine call this will build trust with your patient and remove distractions so that your patient better listens to your advice.

This on-line training will help you become more confident using Zoom for meetings, virtual care, and telemedicine.

The Communicate & Meet With Zoom in Your Healthcare Practice course will look at the basics of both joining and hosting a meeting, as well as the difference between the free and pro plan options.

Communicate and Meet with Zoom Training in Healthcare Video Cover

Communicate and Meet Using Zoom In Your Healthcare Practice

Online training

Are you using Zoom for your Telemedicine or Virtual Care Encounters? Build trust with your patients when you confidently use Zoom to Communicate and Meet.

Ideal for physicians, dentists, chiropractic, physio, optometry – every healthcare professional who use Zoom for telehealth, virtual care, or team meetings!

  • 25 step-by-step videos to get started quickly and be successful with Zoom
  • Bonus downloadable Zoom instructions for patients
  • Bonus training: Easily Improve Your Video Conference Presence with Lauren Sergy
  • Bonus: Virtual Care Workflow
  • Bonus: Virtual Background templates and training

New to Zoom?

If you are new to Zoom, I suggest that you follow the on-screen videos step by step.

If you are familiar with Zoom, and just need to dig a little deeper into the advanced settings or have specific questions, you can select the training that would most help you.

Note: This training is not specific to Zoom Healthcare; however, many of the features are similar between the public and the Healthcare versions of Zoom.

The Practice Management Success Tip, Communicate and Meet Using Zoom In Your Healthcare Practice, will help you

  • Gain your patients' trust.
  • Communicate confidently on-camera with your patients and your employees.
  • Document your new virtual workflow process.
  • Present yourself professionally.
Show Me Communicate and Meet Using Zoom In Your Healthcare Practice
healthcare, healthcare business, medical, physician, small business, Social Media for the Small Healthcare Practice, telehealth, telemedicine, template, videoconferencing, virtual care, zoom

How To Build a Legal Foundation For Your Healthcare Practice

Posted on July 5, 2021 by Meghan in Blog

How To Build a Legal Foundation For Your Healthcare Practice

Many healthcare providers are excited to open their first independent practice but have many questions about how to build a legal foundation for their practice.

Corrine Boudreau of Online Legal Essentials can help you!

On the most recent episode of Practice Management Nuggets podcast, I interviewed Corinne Boudreau of Online Legal Essentials. Corinne has developed guided legal templates for Canadians doing business online.

Corinne has a knack for making things practical and easy to implement. Being a lawyer since 2002 has given her perspective and experience to boil things down to the essentials.

Corinne’s advice is that the essential business documents you need for a new healthcare practice are based on relationships. Relationships are triggers for business documents to help improve communication and set expectations – get it in writing!

For example:

Relationships with patients or clients

  • Terms of service and payments documents

Relationships with employees, contractors, associates

  • Hiring documents

Relationships with other healthcare providers in a group practice

  • Fee splitting and payment options
  • Cost sharing agreements

Relationships with landlords

  • Commercial lease agreements

Relationships with the public

  • Privacy policies including on your website
  • Copyright notices when you create and distribute your unique content

Your Big (or Small) Online Presence

Every practice needs an online presence of some kind. Maybe your brick-and-mortar local clinic only needs a simple business card presence to attract new patients and let them know how to find you. Or maybe you will offer virtual visits, online memberships or courses, or online sales of physical products. It is important to project yourself as a business owner by having a professional presence on your website – this includes having a privacy policy, copyright notice, disclaimers, and terms of use statement.

Should You Incorporate?

In the podcast, Corrine discusses corporate structure options for healthcare practices – including the difference between an incorporated business, partnership, or corporation business entities vs professional corporation when you are a member of regulated health profession.

Listen To The Podcast

What Should Healthcare Practices Know About The Legal Foundation For Their Business? | Episode #101.

Expert tips with Corinne Boudreau of Online Legal Essentials. Practice Management Nuggets For Your Healthcare Practice.

Listen To The Podcast Here

Templates Make It Easy!

You know that I love templates – and tips, tools, and training to make it easy!

Corinne delivers guided customizable templates to help you set up your business, operate your brick-and-mortar local business, or your online business!

Get started right away with the free Ultimate Checklist for Running a Business Online in Canada.

Download the free guide from Corinne here
#PracticeManagementNugget, dental, dental business, healthcare, healthcare business, legal, legal foundation, legal templates, podcast

Do You Want Shorter Wait Lists?

Posted on June 20, 2017 by Jean Eaton in Blog

Up to 30% of Healthcare Appointments Need Rescheduling

Join us for the Practice Management Nuggets Webinars for Your Healthcare Practice interview with  Hernish Acharya of Cancellation Spot!

Hernish Acharya will show you how you can quickly contact the correct patients already on your waitlist to fill that last minute cancellation.

Here is Hernish Acharya's #1 Tip About Improving Cancellation Management

     
Click Here to Register for the Free Webinar

 

The replay is available for a limited time only!

Do You Want to Take Back 30 Minutes in Your Work Day?

If you work in a healthcare practice of any kind and fill open appointments after receiving a cancellation, you need to watch this webinar.

Hernish Acharya will show you how you can quickly contact the correct patients already on your waitlist to fill that last minute cancellation.

Register for the FREE 30 minute webinar and improve your cancellation management right away!

Click Here to Register for the Free Webinar

 

blogging, Carol Bush, content writer, healthcare, healthcare business, Healthcare content, HealthcareMarketingNetwork.com, social media, The Social Nurse

Worried About Inaccurate Health Information Online?

Posted on June 5, 2017 by Jean Eaton in Blog

How to Use Healthcare Content with Your Patients

Join us for the Practice Management Nuggets Webinars for Your Healthcare Practice interview with  Carol Bush, The Social Nurse!

Carol Bush, The Social Nurse, knows how to create healthcare content that supports your healthcare practice.

Here is Carol Bush's #1 Tip About About Providing Healthcare Content to Your Patients

     
Click Here to Register for the Free Webinar

 

The replay is available for a limited time only!

 

Practical Business Blogging Tips for Busy Healthcare Practices!

If you have been thinking about

  • creating patient education materials
  • adding a blog to your website
  • creating or adding to your Facebook page or
  • other social media

then this free 30-minute Privacy Management Nugget Webinar is for you!

Click Here to Register for the Free Webinar

 

blogging, Carol Bush, content writer, healthcare, healthcare business, Healthcare content, HealthcareMarketingNetwork.com, social media, The Social Nurse

How to Use Healthcare Content to Attract Patients and Improve Patient Satisfaction

Posted on May 31, 2017 by Jean Eaton in PMN Replay

Carol Bush, The Social Nurse, knows how to create healthcare content that supports your healthcare practice. In this Free 30-minute Privacy Management Nugget Webinar Carol Bush will share with you:
• Why should a private practice blog?
• Why get serious about blogging?
• Ideas for your blog.
• Tips to support your wordsmiths and social media managers

How to Use Healthcare Content to Attract Patients and Improve Patient Satisfaction
with Carol Bush, The Social Nurse
Recorded Live Thursday June 1, 2017

Download Your Learning Resources Guide Download Your Free E-Book from Carol Bush

Enter your questions for Carol and Jean in the chat or Q&A below:

 

Practice Management Nuggets’© series is hosted by Jean Eaton (Your Practice Management Mentor) of Information Managers Ltd.

blogging, Carol Bush, content writer, health care, healthcare, healthcare business, Healthcare content, HealthcareMarketingNetwork.com, social media, The Social Nurse

Worried About Inaccurate Health and Medical Information Online?

Posted on May 31, 2017 by Jean Eaton in PMN Replay

Your patients want information right away – and will use Dr. Google to get it.

Instead, wouldn’t you rather that your patients had access to the right information for them, just in time, that was meaningful, accurate, and reinforces the key education that you want to achieve?

You have a lot of information to share with our patients – but you don’t always know how to share with the patient after they leave the exam room.

Consider creating your own blog!

You are an expert in your healthcare practice. You have the knowledge to share with your patients and clients. Make your story authentic and unique.

Ideas for content in your blog is easy!

The whole team can share stories! Accounts, front desk, nurses, social workers.

Start with the top questions from your incoming phone calls. This is information that your current patients and clients want to know. Create a blog and post it to your website and then to social media.

You don’t have to learn the technology.

You can make this harder for yourself, but why do that? There are many cost effective options to make this easy. Identify a wordsmith on your team and support them with coaching or completely outsource research and content production.

Carol Bush, The Social Nurse, knows how to create healthcare content that supports your healthcare practice. In this FREE 30-minute Privacy Management Nugget  Webinar Carol Bush will share with you:

  • Why should a private practice blog?
  • Why get serious about blogging?
  • Ideas for your blog.
  • Tips to support your wordsmiths.

If you have been thinking about

  • creating patient education materials
  • adding a blog to your website
  • creating or adding to your Facebook page or
  • other social media

then this webinar is for you!

How to Use Healthcare Content to Attract Patients and Improve Patient Satisfaction

 with Carol Bush, The Social Nurse

Live Thursday  June 1, 2017

Carol Bush, The Social Nurse

Carol Bush, The Social Nurse

Carol Bush is a writer and content strategist.

She is the founder of The Social Nurse, a consultancy helping healthcare small businesses and Nurse Entrepreneurs tell stories that matter to the people they need to reach. She is a contributing writer for allnurses.com and an editorial advisor for Oncology Nursing News.

Carol is the Co-Founder of Healthcare Marketing Network.

 

How to Use Healthcare Content to Attract Patients and Improve Patient Satisfaction

 with Carol Bush, The Social Nurse

Live Thursday  June 1, 2017

I'm sorry – that replay has expired.

Are you a member of the Practice Management Success?

You can access all the replays from your membership account!

We're under construction moving to a new membership portal to improve your membership experience!

You get FREE ACCESS to Practice Management Success for a Limited Time!

Hurry! Enjoy all the free content as it gets added to the membership portal. Once we're done with the move, your free membership will close!

 

Yes! I want FREE access to Practice Management Success for a Limited Time!

 

To attend the next Practice Management Nugget Webinar, select the webinar and register for the FREE webinar.

The perfect lunch break for busy practice managers – only 30 minutes and it’s free!

Practice Management Nuggets Webinars is a weekly interview series with practice managers, healthcare providers, or trusted vendors who support healthcare practices. Topics include things you need to know to help you start, grow, fix, or maintain your healthcare practice. The events will be short – about 30 minutes – with nuggets of information that you can use right away.

And best of all – this is a free, no cost opportunity for you and your staff to hear from experts on a variety of topics how they made their clinics and businesses a success! Register now to receive a weekly update of the Practice Management Nugget Webinar guest speaker.  Even if you can’t attend register anyway and we will send you the replay.  Replays will be available for only a limited time.

Practice Management Nuggets’© series is hosted by Jean Eaton (Your Practice Management Mentor) of Information Managers Ltd.

Don’t miss an event!

I want weekly reminders of upcoming guests!

 

blogging, Carol Bush, content writer, health care, healthcare, healthcare business, Healthcare content, social media, The Social Nurse

Search the site

What is the elephant in the room?

The Elephant in the Room Find out here...

Privacy Policy

"The 15 Day Privacy Challenge has given me some great resource information and helped me to identify the areas that I need to work on. I found value in almost all of the Privacy Challenges, but I would say Risk Assessment, Social Media, Email Phishing and Spam, and Confidentiality are the top four."

- Sharon

Register for Free On-line Privacy Breach Awareness Training!

Privacy Policy

Copyright 2022 Information Managers Ltd.