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Do Your Patients Know Your Office Holiday Hours?

Posted on June 21, 2021 by Jean Eaton in Blog

Holiday hours templates are great opportunities to easily create social media content for your healthcare practice–let your patients know about changes to your office holiday hours.

The Easy Way to Add Content to Your Social Media

One of the most frequent question that every office receives is – what are your office hours?

It makes sense to share this information in an automated way. This saves time in the telephone queue and makes everyone's day a little smoother. Add the information to your telephone answering system messages, website, posters in your clinic, and in your social media channels.

Common social media channels include Facebook, Twitter, and Instagram.

When the content appears in your social media channel, your patients will expect regular updates from you around each holiday and will return to your social media channel again and again over the year.

Let your patients know about changes to your office holiday hours!

  • Encourage your patients to visit your social media over and over again!
  • Easy for you to add content that your patients want to see.
  • No new technology for you to learn – copy and paste!

There is a simple way to create this content.

Follow these steps:

1. Select Your Images

You can use any related image and size it to print and display in your clinic or your social media channel.

2. Add Your Logo

You could use an image without adding your branding. But, for more impact, I recommend that you take just a few minutes and use a photo editing software to add your clinic name and logo to the image. You want the reader to know which clinic the image is about! This is also a good way to continue branding for your clinic.

There are many free and easy photo editing software systems. I like to use Canva.

Once your images are edited, download them to your computer network system.

3. Prepare Your Social Media Content

Working with your authorized social media manager, confirm your holiday hours and related messages.

Use this sample message that you will type into the new social media post.

Happy Canada Day from all of us at ABC Clinic! Please note we will be closed Thursday July xx to Monday July xx.

We will be back to regular office hours on Monday. For our latest hours of operation, please visit our website [insert website address].

4. Save Your Files

Keep a copy of your images and your social media messages for use next year.

You might store the images and your notes on a shared folder on your computer network. For example,

Social Media >> Holiday Announcements >> Month Holiday

5. Publish Your Holiday Announcements

Add your images and the messages to your website and social media channels.

You can even use the image and print as a poster to display in your practice.

Add text comment to your post. Asking a question encourages comments and engagement. For example, Summer is here! What is your favourite summer holiday tradition?

Bonus Tip!

Create more engagement with your patients and clients when you invite your staff to contribute their favourite summer holiday tradition to your social media post.

Or, create a ‘bulletin board' with your holiday hours announcement and add the quotes from your staff about their holiday traditions or their favourite picnic recipe.

 

Let Me Make This Easier For You!

I've found images that you can use for your office holiday hours messages.

Download the FREE Holiday Hour Templates

and receive 10 images that you can use all year long!

 

template

Get the Free Statutory Holidays Images Templates

Would you like more tips like this?

Members of Practice Management Success Membership enjoy access to Tips, tools, templates and training to help you start, grow, fix, or maintain your healthcare practice!

Membership is open to all healthcare practices of any size – physicians, optometrists, audiologists, dentists, chiropractors, physiotherapists, nurse practitioners, and more!

Member access to online resources when you need it along with networking and support from other clinic managers, practice managers, and healthcare providers in independent community practices – just like you!

Learn More About Practice Management Success
clinic management, facebook, healthcare, holiday hours template, medical, practice management, social media images

How Do You Celebrate Your Receptionist?

Posted on May 7, 2018 by Jean Eaton in Blog

National Receptionists’ Day is celebrated annually on the second Wednesday of May. It is celebrated by organizations around the world, including the U.S., Canada, the U.K., Australia and New Zealand. National Receptionists’ Day was first celebrated in 1991 as a special day to recognize and appreciate the many contributions receptionists make to an organization.

The purpose of National Receptionists’ Day (Wednesday, May 9, 2018) is to:

  • Foster recognition of the importance of the receptionists role. They are usually the first person a customer or client meets when they visit a company.
  • Promote pride and professionalism amongst receptionists for the important role they play within an organisation.
  • Give receptionists an opportunity to share stories and link up with other colleagues.

The importance of the role played by receptionists is often overlooked. Instead, follow the advice from Nelson Scott, SEA Consulting:

“Take time on National Receptionists Day  to let these “Managers of First Impressions” know how much you depend on them. Your organization's receptionist is often the first person that clients meet when visiting your office or calling it on the telephone.”

Display This Poster In Your Practice

Display a poster in your clinic to let your patients know how much you appreciate your receptionists.

Here's a poster that you can download and use right away!

National Receptionist Day Poster

Share in Social Media

Here's another great – and easy! – way to create engaging content for your social media accounts and team building, too.

Create one – or more – social media posts recognizing the value that your receptionists bring to your team and patient care celebrating the receptionists that you have in your clinic.

What To Do Next

  1. Invite your staff to participate. Send an email, memo, or poster asking them to share what your Receptionist means to them.
  2. Create a social media post message. Here is a sample:

National Receptionists’ Day is May 9th! At ABC Clinic, we recognize and appreciate all of the amazing contributions our Receptionist makes. Thank you (NAME)!

National Receptionists’ Day is May 9th! What are you doing to celebrate your “Manager of First Impressions”? #NationalReceptionistsDay

  1. Add an image.
  2.  Pin your post to the top of your Facebook timeline.
  3. Create additional posts to highlight each staff members' thoughts on your Receptionist. Share photos of your Receptionist being celebrated.

 

Download the Receptionist Images Templates

Would you like more tips like this?

Members of Practice Management Success Membership enjoy access to Tips, tools, templates and training to help you start, grow, fix, or maintain your healthcare practice!

Membership is open to all healthcare practices of any size – physicians, optometrists, audiologists, dentists, chiropractors, physiotherapists, nurse practitioners, and more!

Member access to online resources when you need it along with networking and support from other clinic managers, practice managers, and healthcare providers in independent community practices – just like you!

Learn More About Practice Management Success
celebrate receptionist day, clinic management, facebook, healthcare, manager of first impressions, practice management, Practice Management Success, receptionist day, social media images, templates

Do Your Patients Know That You Are On Facebook?

Posted on March 26, 2018 by Jean Eaton in Blog

When you have a Facebook Page for your business / clinic, you want people to view your content and engage with you. When people relate to your content, they will ‘like' your posts and your page. When more people ‘like' your page, your content and message gets shared more quickly. Would you like to be able to have your content on Facebook shared to more people? Certainly!

The Easy Way to Grow Your Facebook Fan Page

Your patients already know you. Now is the time to invite them to ‘like’ your Facebook Fan Page, too! The Facebook fan page is your business page where you can share information with your patients. When your patients and family are in the waiting room remind them with a poster that you have a Facebook Page. This is an ideal time for them to take a minute to visit your Facebook page and like both the page and the content that you have posted.

When Your Content Gets Shared

When you add information to your Facebook page, for example, your hours, parking instructions, information about your team, and articles that your patients are interested in, visitors to your Facebook page will like and share your content with their friends. When your content gets shared,

  • your Facebook page gets higher standing in Facebook
  • people who search in Facebook for your name, clinic name, service, or the community you are in are more likely to find you
  • you can share your message and reach even more people – the friends of the people that like your posts and your page
  • after a while, it may make sense to buy advertising to Facebook so that you can get more likes of your page
  • and they will share with their friends . . . . and so on, and so on

Download the Facebook Poster Template

You can print it out right away or upload them to Canva or another photo editing software to add your Facebook Page name, clinic logo, etc.

Download the Free Facebook Poster Template

Would you like more tips like this?

Members of Practice Management Success Membership enjoy access to Tips, tools, templates and training to help you start, grow, fix, or maintain your healthcare practice!

Membership is open to all healthcare practices of any size – physicians, optometrists, audiologists, dentists, chiropractors, physiotherapists, nurse practitioners, and more!

Member access to online resources when you need it along with networking and support from other clinic managers, practice managers, and healthcare providers in independent community practices – just like you!

Learn More About Practice Management Success

If you are already a member or Practice Management Success, this poster is already in your membership area. Click Here to go directly to the social media images and training now. 

clinic management, facebook, Facebook Poster template, healthcare, practice management

Facebook Privacy Settings

Posted on December 12, 2012 by Jean Eaton in Blog

Canada AM (CTV) has posted a video on their website on how to use privacy settings on Facebook. Follow the link to the video – share the link with your family and friends! Click Here. (make sure to view both clips)

What are the risks when you ‘like' another site? How can third parties make use of your pictures? Maybe you have set your privacy settings once – but, the next time that Facebook has made program changes and includes new settings you (the user) need to go back and trigger the new privacy settings.

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