Statutory holidays are great opportunities to easily create social media content for your healthcare practice–let your patients know about changes to your office holiday hours.
The Easy Way to Add Content to Your Social Media
One of the most frequent question that every office receives is – what are your office hours?
It makes sense to share this information in an automated way. This saves time in the telephone queue and makes everyone's day a little smoother. Add the information to your telephone answering system messages, website, posters in your clinic, and in your social media channels.
Common social media channels include Facebook, Twitter, and Instagram.
When the content appears in your social media channel, your patients will expect regular updates from you around each holiday and will return to your social media channel again and again over the year.
There is a simple way to create this content. Follow these steps:
1. Select Your Images
You can use any related image and size it to print and display in your clinic or your social media channel.
2. Add Your Logo
You could use an image without adding your branding. But, for more impact, I recommend that you take just a few minutes and use a photo editing software to add your clinic name and logo to the image. You want the reader to know which clinic the image is about! This is also a good way to continue branding for your clinic.
There are many free and easy photo editing software systems. I like to use Canva.
Once your images are edited, download them to your computer network system.
3. Prepare Your Social Media Content
Working with your authorized social media manager, confirm your holiday hours and related messages.
Sample message that you will type into the new social media post.
Happy Easter from all of us at ABC Clinic!
Please note we will be closed Monday March xx to March xx.
We will be back to regular office hours on Tuesday.
For our latest hours of operation, please visit our website [insert website address].
4. Save Your Files
Keep a copy of your images and your social media messages for use next year.
You might store the images and your notes on a shared folder on your computer network. For example,
Social Media >> Holiday Announcements >> Month Holiday
5. Publish Your Holiday Announcements
Add your images and the messages to your website and social media channels.
Let Me Make This Easier For You!
I've found images that you can use for your office holiday hours messages.
Download the Statutory Holidays Templates
and receive 11 images that you can use all year long!
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